Devinah is one of my favorite indie brands. As a favorite, you can expect their products to be pigmented and beautiful like all the other shadows I love. What helps set them apart is that their price point for duochromes and multichromes are on the less expensive end. Their shadows are also a unique texture, unlike any other brand’s shadows I’ve experienced. Some of the mattes give some resistance when you try to rub your finger in the pan, yet they apply so smoothly to the skin. Some shimmers give resistance too, some are smooth, a few are dry, and some feel like a putty without moving around like a putty. The closest similarity would be to a Colourpop Supershock shadow, but without as much of the dimethicone/silicone feel to them. Devinah’s feel “heavier.” It’s hard for me to explain. The textural element is important to note because when I purchased the XPLODERS Collection, the Everlasting Gobstopper shade shrunk.

As you can see, it was unbroken and still in a perfect circle, just loose and sliding around in the pan. When I contacted them asking how this happened, they explained that the formula enables these shadows to be pressed back into place without breaking. They still offered a replacement or store credit, even though mine technically didn’t break, so their customer service is definitely top-notch!

It took very little effort to be able to press the shadow back together, and it looked like nothing had ever happened to it! I’ve been able to do this with Clionadh shimmers when I accidentally dropped them, and other soft shimmer shadows, but Devinah’s shadow is the only one I’ve been able to press back and have it look brand new using my fingers alone! Again, I think this goes back to the near putty-like texture.

As for Devinah’s multichromes, like the shades in the Butterfly collection, they feel closer to a traditional shimmer eyeshadow (still with some slip) in terms of texture. I apply the inner corner of shimmer shades with a brush, but I use my finger everywhere else on the lid. This is why texture has become an important element for me, since it adds to my enjoyment while using them, and why I felt it was important to delve into this much detail about it.

I use MAC Paint Pot for Matte shadows and Nyx Glitter Glue for the glittery/sparkly shadows. The more satin/metallic shades that shine without use of glitter have enough slip that I don’t think a primer is even necessary, but I still use MAC Paint Pot with them anyway.


The Sugar Drops are semi-transparent shifting glitter eyeshadows. Devinah recommends using a glitter glue to help the shadows adhere. They make great topper and highlighting shades and are recommended to try over white and black bases.

Cake Bomb – This shade shifts green and blue. On me it looks like seafoam green to powder blue.

Soda Swamp – This looks like a peachy pink to pinky-purple shift, but I mainly just see the peach-pink. I didn’t like the way this looked over white and black bases. Though the black base made the sparkles stand out more, it turned cooler-toned, which isn’t as flattering on me. Over the white base, I couldn’t see the shift anymore.

Puffles -This looks like a pink-blue-green shift. Of the three, this is the one I like most because it makes the biggest impact.


This is the only Devinah Collection I have in its entirety. I bought them all because I couldn’t decide between the shades! The brand recommends using a glitter glue with this one too. They remind me of the sugar drops but with more of a base color.

Everlasting Gobstopper – I can see purple-pink, a goldish green, and light blue. Blue is the dominating shade though in most types of lighting. I love how easy it is to see the shifts in this, though I wouldn’t wear a shade like this on it’s own.

Nerds – This has a blue-green-gold look, but on my eyelids the greenish gold is all I see. I don’t see blue, even though that’s the main color in the pan.

Swudge – This shade is blue-green with a purple shift, though strangely on my eyes the purple is more prevalent. This one I would feal comfortable wearing alone.

Pixy Stix – This is a pink to gold shift, but there’s no visible pink on my eyelids when glitter glue is used. Over a white base, the pale pink tones show and it looks similar to the shade Gelicide. Over a black base, it turns a darker gold.

Kazookles – This has a pink to purple shift, but on my eyelids it looks like there’s a bit of a gold shift as well.

Marshmallow Pillows – This is a pink to purple to blue shift. The blue and purple pop more on my eyelids, which makes this my favorite of the XPLODERS.

Runts – This shade is a lilac to purple with pink glitter, though the purple is so light that I can barely see it in person (and not in photos).


I bought two of the three new eyeshadows as part of the galaxy dust shifters collection. With these shadows, they recommend using glitter glue and trying them out over white or black bases.

Tucana – I would call this a rose gold shade, even though it shifts from golden peach to pink. Or maybe it’s rose gold to pink. I’m really not great at describing shades.

Centaurus – I describe this as a shift from yellow gold to a more orange-gold.


Whereas the Sugar Drops and XPLODERS are more on the iridescent side, the Galaxy Shifters have a lot more pigment to them. They remind me of Clionadh’s glitter and hybrid multichromes from the Stained Glass collection.

Celesta – This shade is like a vintage gold to olive. There isn’t a significant difference when used over a white base, as it just makes the shade lighter. Over a black base, it makes the green a little more apparent.

Skyla – This is like a fuchsia to purple with blue reflects.

Asteria – This one is a pretty cranberry to mint.


The Candy Cakes shadows remind me of the Galaxy Dust Shifters, but without a shift. They’re like very pigmented duochromes. If there is a shift, perhaps I can’t see it because the shifting color is too close to the dominant one.

Rainbow Blossom – I really like this shade. It’s a beautiful fern green and gold.

Confetti Kisses – This is not my type of shade, but I was so curious about it that I had to get it. It’s like a bright sky blue with pink and purple shimmer.

Sweetie Sunbeam – I think this shade has a rosy base color but is mainly a coppery gold.


The Butterfly Multichromes have the most pigment and strongest shifts. These are the closest shadow comparisons to Clionadh’s Jeweled Multichromes, but without the black base.

Morphinae – The cool purple to blue shift is strong, but on the outer edges you can faintly see warmer purple too. A white base tones down the shade. I expected a huge impact when using a black base, but I didn’t get that. It did turn this shade smokier and intensified it slightly, but still nowhere near Clionadh or Sydney Grace’s multichrome level. That being said, not everyone wants that level of intensity. Some makeup lovers aren’t into deeper smoky colors and will possibly like these better. I love the ones with black bases, but I admittedly don’t always go for that look either.

Parthenos – The more obvious shift goes from a lighter green to a darker green, but the outer edges have a little aqua blue or cyan.


Nacarat – This shade has a subtle shift from darker to lighter orange. I was surprised to discover this grouped in with the multichromes, since it’s so difficult to see any shift at all. I was also surprised to see both white and black bases dulled the intensity of the orange, though the black base showed the lighter orange shift better in the outer corner. Though it doesn’t show as much on camera, over the white and black bases, I also noticed a slightly pink tinge to the shade as well.

Pavonine – When I think of common duochrome and multichrome shades, this one comes to mind as a dark berry/burgundy with green-blue shimmer. Even though this isn’t a unique shade, I don’t have that many in my collection, so I decided to buy it anyway.


Gelicide – This shade was a lot lighter than I expected. It’s like a light baby pink with champagne shimmer. Strangely enough, I like it and think it would make for a great inner corner or inner third lid shade.

Empress – This shade reminds me of Sunbeam Sweetie, which I will compare later in this post. I love this one so much! Most pinks I encounter are cool-toned, which isn’t as flattering on my complexion. However, this one is deeper and warmer, so I love the way it looks.

Charmed – This type of purple duochrome (with the light to medium blue shimmer) is a very popular eyeshadow shade, but it tends to be on the sheerer side. I’m glad I bought this one because it is the most pigmented purple of this kind I own.

Vicious – This eyeshadow is looks purple in the pan, but has a cool blue tone to it on the eyes. When I wore this in a video chat, it looked completely blue on camera. Over a white base, this shade looks relatively similar to what it looks like on a clear base, but the blue is slightly brighter and less silvery. Over a black base, this makes the purple dominate. This is probably my least favorite eyeshadow in my Devinah collection, with the exception of the shade it turns over the black base. That kind of purple is what I was hoping it would be from the beginning.


This collection was inspired by the Wizard of Oz. I love that so many of Devinah’s shade names are inspired by different things, for example, the types of butterflies in the Butterfly Kaleidoscope collection, the Willy Wonka theme of the XPLODERS, Salvatore from the Vampire Diaries. The owner (DeAndra) mentioned in an instagram post that she likes horror and murder mystery genres. With shade names like Homicide, Criminal, and Devious, it is very apparent. I’ve also seen Egyptian inspirations, the show Sparticus, etc.

Upon first impression, I despised these two shades because of the fallout. These were among my first the few Devinah purchases, when I had gotten accustomed to their regular shimmer and metallic formulas where using an eyeshadow primer wasn’t a necessity. I had used them over bare skin and then MAC paint pot and they looked so dull. Once I used them over a glitter glue, my opinion completely changed. Glitter fallout was no longer an issue and they looked a lot more opaque and impactful. I highly recommend using a glitter glue with the shadows in this Somewhere Over The Rainbow formula.

Are you a good witch – This is a sparkly dark purple with pink glitter.

I’ll be tender, I’ll be gentle – This shade is a deep teal with aqua glitter. It reminds me of the Lapis Lazuli shade I love from Pat Mcgrath.


I don’t have much to say about the shadows in this formula, beyond what I mentioned in the introductory paragraphs. They perform well, have longevity, can work without a primer but I like them with my MAC Paint Pot (not as much with glitter glue though). Some of these are shimmers but some have more of a metallic feel with some slip. It’s as though each shade has its own tweaked formula to maximize its effectiveness and beauty.

Sphinx – I like this very pretty bright yellow shade.

Nefertiti – I don’t have any shade in my collection quite like this one It’s very metallic and the shadow even feels wet. I would describe the color as a yellow-orange brass.

Cleopatra – I think of tangerines when I see this color.

Ambrosia – I honestly bought this shade purely because of the name. I have this weird infatuation with the term. I think because I love mythology (Greek especially) and ambrosia was the food of the gods. I’m happy I actually like the way this caramel-bronzy shade looks on my eyes.

Paramour – This is another one of my favorite Devinah eyeshadows. I would describe it as a festive crimson shade that can be built up to look a little deeper.

Salvatore – This looks to be a true red shimmer.

Starlet – This shade is a dark slightly red toned purple, like a wine color.

Purple Kush – This shade is a dark blue toned purple.

Avalon – Is this blue? Is this purple? Another blurple?

Lurican – Purples are my favorite eyeshadow color and greens are my second favorite. I really like this green shade with gold shimmer. It’s similar to Rainbow Blossom without the intense glittery sparkles.

Ferly – This shade is the reason I didn’t buy Clionadh’s Lineage multichrome, as it reminds me so much of it based on swatches. It’s a very pretty almost minty green with gold shimmer. This is another favorite of mine.

Chimerical – I’d describe this as a mossy green with brighter green shimmer.

Alew – This is a blue-ish green shade with gold (and maybe even a little silver) shimmer. It reminds me of a slightly more green version of Hydra from Sydney Grace.

Odium – This color reminds me of Coloured Raine’s Forbidden shade (my favorite eyeshadow of all time). Coloured Raine’s single shadows are being discontinued, so I’m glad I have this as a close replacement.

Briseis – Talk about bright! This shade is so vibrantly ocean blue! Or Turquoise? I don’t know but this blows Coloured Raine’s Malibu shade out of the water!

Midnight – In pictures this looks mostly black with a slight greenish blue tinge. In person, the blue (or deep/darkened teal) is easier to see.

Hydra – Again with the insane vibrancy! I don’t have anything close to this shade in my collection. I would call this an Egyptian Blue shade.


Toska – I like this shade of yellow but it takes a lot of building up to look opaque on the lid.

Passion – I love this rusty orange. It was one of the first shades I bought from Devinah.

Runa – This is a more pigmented terracotta version of Passion.

Kaia – This is more of a pastel purple that isn’t the worst I’ve tried, but I don’t like this one as much. It might work better over a white base, but I haven’t tried that yet. And at least I can get it to look opaque.

Courtney – This is a very popular shade among Devinah customers. I can see how this type of grungy yellow-green would be liked on others, but it’s just okay for me.

Desma – This rich reddish brown is so nice! It’s rare that I wear just mattes on my eyes or even one-and-done eyeshadow looks, but I would feel comfortable wearing this on its own. It’s my favorite of the mattes I have.

Here is a gallery of some comparison swatches to each other from Devinah and examples of other eye looks.

I would normally post more complicated eyeshadow examples, but Devinah’s shades are so unique and special on their own that in my everyday routine I just put a neutral shade in the crease, add a darker eyeshadow in the outer corner for smokiness, and let each shade shine on the lid on alone. This is why I decided to do the 50+ eye swatches rather than posting just hand swatches. Each eye swatch is already a look I would do.

Additional Information

As I mentioned earlier, Devinah’s prices are quite reasonable for what you’re getting. This is also the case when coupled with promo codes. When you initially sign up for their emails, you’ll get a code for 25% off. There are also influencer codes that can be found in different Youtubers’ video descriptions for 20% off. Also, after every purchase, I usually get an email with a coupon offering 25-30% off if I place another order within 7 days. The codes should work on everything except the Butterfly Multichrome shadows.

I’ve only been a customer with Devinah since they relocated/reopened in Oregon, so I’m not certain if they have regular sales throughout the year. I haven’t witnessed one yet, but the promo codes are a great deal as is. Shipping isn’t free and they recommend purchasing the $3.80 insurance as a USPS order upgrade to protect against loss, theft, or damage.

One of the other things I like about Devinah is that they’re interactive on Instagram and supportive of other indie brands, even liking posts that don’t have their own products in them. They recognize there’s room for everyone in the beauty industry. When you have a good product, it speaks for itself and people will notice.

Overall, I really like Devinah’s shadows and recommend them to anyone who has been thinking of trying out this brand. The glittery eyeshadows are a little more difficult to work with than Clionadh’s formula when dealing with fallout. The Xploders and Sugar Drops are particularly messy. I think this is because they are a little less emollient. However, this is the tradeoff because the shadows don’t settle into the lines of my eyelids as much as Clionadh’s can. Speaking of which, I still have a Clionadh Cosmetics post in the works. I just keep debating with myself whether to post it soon or just wait until I have everything I ordered (which would take a few more months).

Thank you for reading!

– Lili

8 thoughts on “INDIE BRAND SPOTLIGHT: Devinah Cosmetics

  1. I just received my Devinah Xploders along with two extra eyeshadows Messier and Moonlit. These shadows are so beautiful and apply so beautifully on my lids. In comparison to other sparkly eyeshadows in my collection they appear the most flattering. They don’t exaggerate any lines or appear textured which I tend to shy away from. I was wondering how the Devinah shadows compare to Clionadh’s in the way they appear on the eye. I have yet to purchase from Clionadh. They have such a wide range of shadows and colors. I have seen your swatches and they’re all beautiful.

    Liked by 1 person

    • Thank you! I’m so happy to hear you’re enjoying your new purchases from Devinah! I have a deep line in my crease where it’s partially hooded. That’s my one trouble spot when I use shimmers, as the skin can sometimes rub the shimmer out of that spot and create a gap. I always use Nyx Glitter Primer with multichromes. I feel that helps to keep the shadows in place there and minimizes movement on my trouble spot. The closest equivalent to the Devinah’s Xploders is Clionadh’s Glitter Multichrome formula. Even the Pixy Stix shade is similar to Clionadh’s Sunbeam and Runts is similar to Glazed. I have not noticed any differences in the way they look on my eyes in terms of texture or emphasizing lines between the two formulas. Devinah’s Butterfly and Galaxy Dust Collections are similar to Clionadh’s Hybrid Multichrome formula. In this case too, they both look great despite having the deep crease lines. I would say it’s only when it comes to the Jewelled Multichromes vs the Aurorae Flares that I noticed a slight difference with Devinah’s not sliding as much away from that line as Clionadh’s, even though I prefer Clionadh’s finish slightly more. That is me really nitpicking though as it is so slight. Since you’ve had success with Devinah’s shadows, I believe you’d enjoy Clionadh’s as well.


      • Thank you so much! I’m looking forward to trying Clionadh in the near future. Your blog is a joy to read and look at. I look forward to all of your posts. I have a unique skin tone and you have helped me tremendously. Enjoy your weekend doll!

        Liked by 1 person

  2. Got Desma and I love it. Beautiful burfundy shade that doesnt made me look ancient or like im sick. Its very flattering on my tan skintone/brown eyes! Thanks for the swatches. Def will get a couple more. You should add an affiliate link to Devinah!

    Liked by 1 person

    • I’m glad the swatches have been helpful! I don’t have an affiliate link with Devinah (my blog and social media presence is too small) but perhaps one day! Thank you so much for commenting! I hope you enjoy the future additions to your collection!


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