I’ve been using the Heroline as my sole liquid eyeliner since at least October 2025, but it took so long for me to complete this review because of how infrequently I reached for the Color Fluids. Powder products have always been my preference, and I basically have the Color Fluid shades within my Beautopsy Palette. So, I tend to reach for the easier-to-use powders over the more advanced liquid form.
What swayed me into buying products I may not get much use from were all the gorgeous looks Hindash created and shared on social media. The way the Color Fluids mixed together and the finish on the skin is not achievable with the powders alone. So, I gave these a try, and I don’t think I regret it.

Hindash Heroline and Hindash Color Fluid in Thorn, Heartist, and Rising

Thorn swatch via applicator and swatch blended out with a finger.

I can apply the Color Fluids directly to the face and then blend them out, but there isn’t a large amount of time to work with them before they set. Applying one to a makeup mixing plate, or the back of my hand, and picking up a smaller dab of it with my brush is the easiest way to ensure I don’t overapply. Thorn is a beautiful color as brontour, but it’s a bit deep. I would only use it when I’m darker (like in the photo above taken a year ago) or when I want a more intense bronzed look.

To make Thorn even more natural looking and easier to blend into the skin, the brand recommends mixing it with a base product (foundation, skin tint, etc.). I’m too lazy for that, and would just reach for any of my current favorite bronzers, instead. I still thought it was important to mention that there are ways to sheer out this product and lighten it by utilizing additional products and steps. The Color Fluids are fantastic for makeup artists and minimalists, but they might take more effort than the average consumer will want to make. I don’t feel that Hindash’s products are too difficult for beginners to use, but I believe the more advanced at makeup someone is, the more likely they are to appreciate the brand’s formulas. I like knowing how versatile the Color Fluids are, even though I admittedly don’t use them to their full potential. I’m often rushing through putting on my makeup, so I try to keep the amount of mixing I need to do at a minimum. However, I absolutely wish I had this product when I was getting married and looking for a good product for contour underpainting. My wedding and other major events are the only time I will really sit down and play with colors to try and get the absolute closest shade matches and most blended natural-looking base.

TL;DR: These products work for people of all skill levels, but they are best suited to makeup enthusiasts and makeup artists. People who enjoy playing with makeup are most likely to love the Color Fluids, but they might not have the time for it and prefer to reach for other products that are quicker and easier to use.

As blush, these are so quick to blend in and they last all day without fading. Even if I wear my hydrating skincare and foundation, these still set down on their own without powder. These are shimmer-less shades, but some of the glow from the products underneath are able to come through, preventing my cheeks from looking dry regardless of the matte formula. I consider them to be matte because, as far as I can tell from the ingredients, there are no shimmer or glitter particles and the mica just adds a kind of sheen and some reflectivity. Beautylish eventually added the liquid highlighter, Boy Tears, to the Color Fluid category, but they used to be considered separate items. This leads me to guess the brand will eventually launch additional shimmer options, but Boy Tears is currently the only one that isn’t matte.

There’s a certain level of pigment coverage needed for these to be suitable as eyeliners too. So, a little goes a long way when trying to wear the Color Fluids as sheer cheek products. That’s another reason Thorn requires a little more skill to use it as a bronzer or sculpting shade, but I don’t have to worry as much about precision when using them as blush. If I want to try and customize the blush color by mixing two or more shades together, then the difficulty level rises again.

None of the combinations were created with equal amounts of color. I always used a much smaller amount of Thorn because of how easily it can overpower the other two shades.

Due to my lighting conditions, Heartist is diffcult to show up in my photos, but it is very much visible in person. I like that it’s not a bold color on my cheeks. Rising looks like a neon orange mixed with red, which gives it a pop of brightness despite being a medium-dark color. It doesn’t look that unnatural on my cheeks, but I sometimes combine it with Thorn so that it leans more nude.

I believe I used the Hindash Gradiant Highlighter (Peak Heat) as the shimmer element in this look, but I took this photo over a year ago, so I can’t remember for certain.

These work as eyeshadow bases and liquid eyeshadows, but I’m not thrilled with these colors on my eyes. I think it has to do with them looking intended for softer looks, rather than intense ones. It’s that softness that makes them so pretty as cheek products, which is ironic because I have often said I prefer to use the Hindash Beautopsy Palette on my cheeks more than my eyes too.
For eyeliner purposes, the formula is great because they lock on and are waterproof. With Isododecane as the first ingredient, it doesn’t surprise me how long-lasting these are.

As a lip product, particularly as lip liner, these are beautiful. The Color Fluids blend into each other and layer up nicely when I’m trying to build up the opacity when spreading them across my lips. I’ve eaten oily meals with this on and it only looks funny at the inner edges of my lips (the most inward mouth opening). I can get through two meals at most, and then only the lip liner will remain. It doesn’t last through meals without needing a touch-up if I wore a balm underneath the Color Fluids or have a different product on top. So, these essentially work like liquid lipsticks with the same kind of pros and cons.

When I use these in the main section of my lips, it looks super dry and highlights the look of that dryness. Color gathers around chapped patches. Because it dries out my lips too much, I wouldn’t use this as a lip color, though perhaps just as lip liner. The brand recommends using a balm underneath to increase the level of comfort. Applying a lip oil on top has helped in my personal experience, but I have too many lip products I like to bother using the Color Fluids this way anymore.

So, my favorite way to use these (and pretty much the only thing I’ll use them for going forward) are as cheek products. I definitely don’t need anymore items in that makeup category though, so I don’t foresee myself buying more in the future. However, all this time later, I am still glad to have bought them.

I will always be partial to the classic black liquid eyeliner pen. The one I’ve used the longest in my time wearing makeup has been the Stila Stay All Day Liquid Waterproof Eyeliner that I used to buy at 50% off via Ulta’s 21 Days of Beauty sale. When I moved to Germany, I figured I would switch to my second most used liner which is the Nyx Epic Ink Liner. Before that though, I decided to give the Hindash Heroline a try during one of the brand’s sales (which ended up full price when I got hit with the Einfuhrzölle/Steuern/Bearbeitungsgebühr via DHL). I bought it in June 2025, but I remember not wanting to start using it until I ran out of my previous liner. That’s why I can only confirm I’ve been using it since October 2025 based on my phone’s camera roll, but it could have been longer.

As far as I’m concerned, this eyeliner has no flaws. I can create a super thin line (even thinner than the One/Size Liquid Eyeliner Pen) or thicker for more drama. I don’t get cracking when it dries down. I don’t have the issue of it being so liquidy that it feathers around the lash line. Usually after six months, I would be running out of the Stila Liner, but the Heroline hasn’t shown any signs yet of drying out or running out, even though I believe it has less liquid inside than Stila’s pen (0.4 grams vs 0.45 grams).
The tip has remained a lot cleaner than my other eyeliners tend to be, though I haven’t been using multichromes as often.

The brand claims this is water-resistant (not waterproof), but on me it doesn’t budge, and it takes nearly as long to remove as a waterproof eyeliner does. The lines on the packaging aren’t just a pretty design choice. It helps with gripping too, so I’m able to keep my hands relatively steady.

For a demonstration of how this looks in eye demos, one can just scroll through the eyeshadow posts from the past six months, but I’ll repost some previous examples here.

Overall, this is a great product! I understand why everyone I’ve seen reviewing this brand has praised it. However, I don’t have enough of an issue using the Nyx Liner to be certain whether it’s worth it to spend double the price on the Heroline instead. I’ve gone back and forth about that issue, but it doesn’t matter anyway if Hindash doesn’t restock it. The brand’s restocks take forever, to the point that I frequently wonder if the manufacturer is super slow, crazy busy making other products, or if it’s the brand having trouble with funds. It has at least been hinted on the Hindash Cosmetics IG page that a range expansion and restocks could be coming soon. However, I’m not getting my hopes up too high because I remember hearing Hindash talk about potentially releasing a gradient palette with shimmers, but it has been four years since he has launched any palette at all.

I hope this post has been helpful to anyone wanting to see more opinions regarding Hindash Cosmetics products, especially since they don’t get talked about (at least in the US) as much as products by other makeup artist brands (Lisa Eldridge, Victoria Beckham Beauty, etc). I am a big fan of this brand and I continue to wait semi-impatiently for them to release more!

Thank you for visiting my blog!

-Lili ❤