Ofra is a small Florida based company best known for their highlighters and liquid lipsticks. I wasn’t aware of the brand until four years ago when Ofra had their first collaboration with Youtuber Nikkietutorials. Since then, they’ve continued to partner with influencers: Nikkie, Kathleenlights, Samantha March, Jen Luvs, and more. I imagine Ofra is doing very well considering their products are available at Ulta. Then again, Ulta recently announced they’ll be carrying Jaclyn Cosmetics despite Jaclyn only having one successful launch after the disastrous lipstick release. That combined with Ulta selling KVD despite the brand struggling for the last two years and taking on Hourglass at their lowest dip in popularity has me questioning what it takes to be stocked at Ulta.

In any case, after my most recent order of the Blushzer, regular blush, liquid lipstick, and brush, I decided I had enough products from the brand to do a full review!

Glow Goals Highlighter (Nikkietutorials Collab)

I have this in Ofra’s older (but not oldest) packaging. It’s a bit difficult to see on camera, but this champagne colored highlighter has a light pink tinge that shows that shade in swatches but isn’t as detectable on my face. I tend to not favor pink highlighters, so I’m glad this looks essentially gold on my skin. This highlighter is a little softer pressed and even though I used the Wayne Goss Air Brush to apply Glow Goals and Rodeo Drive in my photos, the brush picked up way more product with this one and I was left with a far more blinding strip of color. Of course, it makes sense that Glow Goals would be extremely striking considering how much Nikkie loves her highlighters. On occasion, I like an intense highlight, as long as it isn’t glittery. This is definitely one of the most blinding shimmer highlighters I have in my collection and I love the fact that the particles are so fine. Because of the $35 price tag, it’s easy to want to compare this to Becca. The consistency and texture of the powders are different, but the result is similar. If someone wants a more intense version of Becca’s Shimmering Skin Perfectors, I recommend trying this one.

Rodeo Drive Highlighter

This is a warmer champagne/gold shade. I like that I have a bit more control with this product and can use a light amount for an everyday look or build it up to be much more intense. The amount seen in the photo above was created using one dip into the pan, which is the perfect amount for my usual tastes. Ofra considers this a “universally flattering shade,” and I honestly think this is as close to one as any brand can really get. It would be those on the lightest and darkest ends of the color spectrum who may not like how this looks on them.
The result I get when using this shade reminds me even more of the effect Becca highlighters can give. One of the benefits Ofra offers over Becca is that the current packaging is magnetic with moveable pans, so I don’t have to keep these highlighters in their bulky packaging. I can put them in my custom magnetic face palette. Other benefits are that they sell refills (which uses less plastic for repeat buyers) and also mini sizes for those of us who never hit pan on powder products anyway, or would just rather spend $18 for less product.

Chick-Lit Blush Duo (Samantha March Collab)

I saw some photos of this blush online that made it look darker than it really is, so I began to wonder if perhaps this is one of those light blushes that could still work for me (like MAC’s Melba and Mocha). Unfortunately, this was not the case. I think this would look better on anyone at least two shades or more lighter than me. I liked the way it looked when I mixed this shade with the right side of the Squad Blushzer, pictured below. This was basically useless in my collection, so I’m glad to know I can keep Chick-lit as a mixer shade.
I found it interesting that the shimmer half of Chick-lit has a darker base color in it than the matte/satin side, but combining the two leads to some icy looking results that I’m not into. It reminds me of the Clinique Pop Blushes, but I like the quality of this one better. Mixing them both also leads to me picking up too much product in the pan, which is quite easy to do as these blushes and blush duos from the brand creates quite a bit of kickup. The large packaging suddenly makes sense to keep the powders contained within the compact so it doesn’t waste product, but as I have a hard time panning anything, I don’t mind losing product.

Ride or Die Blushzer in Squad

While there are other products from Ofra that I’ve been curious about for well over a year (e.g. the Bali highlighter, beauty sponge, and liner), this duo drew me in to the point that I could only resist for about a week after it first launched!

As deep as these halves look, they don’t give intense pigment upon the first application once it’s blended. One pass of the blush, for example, sheers out to a soft medium pink flush. And for this bronzer to show enough to add warmth to my face, I have to really layer it on. This means that someone a few shades darker than me could wear this, but also those much lighter than me could as well.

I mentioned that this blush is sheerer than it looks upon initial application. While it’s great to have a blendable blush, I think it’s mainly due to the fact that this doesn’t stick to my skin very well. I’ve tried it over bare skin, different primers, and different foundations. The result is that this starts to noticeably fade around 3-4 hours and is gone around the 6 hour mark. I rarely have issues with blushes fading on me, so I thought it was a bit strange. However, if I use a setting spray, it does lock this product into place. Out of all the blush products I’m reviewing today, I’m the happiest with this one because I love the shade.

B-29 Coral Crush Pressed Blush

I have mixed feelings about this blush due to this specific color. I like that this is deep enough to show on me, but the particular tone isn’t my favorite. Like the Squad Blushzer, this shade has a bit of kickup. It has a little easier time sticking to my cheeks, but it will fade in five hours unless I use a setting spray.
Coral Crush is smaller than Ofra’s newer blush releases. This was $15 for 4g as opposed to $29 for 10g.

#22 Blush Brush

This is a blush brush in name, but the item description says this is a highlighting brush. I find it’s far too big to highlight with, especially considering how intense Ofra’s highlighters can get. I wouldn’t want an even bigger stripe of this on my cheekbones. The pointed tip makes it suited for the split pan products as a typical blush or bronzer brush might be too big.

This isn’t that soft of a brush and it’s a bit scratchy. The bristles have the look and feel of a low grade goat brush, but it’s actually synthetic. I was a bit surprised because I’m used to synthetic brushes feeling softer than this. Also, it sheds quite a lot. While it’s normal for a natural hair brush that’s been hand bundled to lose a few hairs, I’ve only had a synthetic brush shedding issue from my lower quality ELF brushes, so I was once again surprised considering the price of this brush. At least I got it free with my $35+ purchase.

The washing process can free the remaining straggler hairs from natural bristle brushes, so I hoped that washing this brush would do that as well. Unfortunately, washing this brush only increased the shedding and letting it air dry caused the brush to puff out and become too rounded to be useful. So, I recommend using the aloe vera method or a brush guard after washing to maintain its shape (and I have since done that with this brush to reshapen it). Ofra makes some nice products, but this brush just isn’t one of them.

I’d recommend the ELF Pro/Studio line (with the black handles), EcoTools, or Real Techniques over this one. They’re less expensive, synthetic, and softer. For synthetic bristle brushes at a higher price point, I recommend some of Tarte’s brushes and Scott Barnes. I used to use It Cosmetics for Ulta brushes, but my less expensive brushes are comparable in quality. Also, I enjoyed Smashbox’s original line of brushes (which was mostly natural hair) and while their line is completely synthetic now, I’ve heard great things about the new ones. I haven’t tried them myself yet though.

Long Lasting Liquid Lipstick in Baroque

I’ve mentioned in a previous post that I have no intention of purchasing lip products this year (with the exception of balms), but this was on sale for $8 and would let me reach the free shipping minimum, so I decided to buy this so I could test out the formula. This shade is described as a nude pink with gold flecks. I haven’t seen any shimmer in this at all and despite looking warm toned in the tube, it’s not as brown or warm on my lips as I’d hoped. I don’t mind that it’s a light shade, but the undertone isn’t my style, even when I’ve paired it with other shades of lip liners.

I still did a few wear tests on it. This formula is very comfortable on the lips. Some liquid lipsticks show a discolored patch if you try to touch it up, but this one doesn’t do that. It isn’t completely transfer-proof (it left a faint imprint on my glass when I was drinking tea), but I had great results from the time I put it on until the time I ate. Without retouching after eating, the lipstick is susceptible to transferring a lot more, but I don’t expect any lip product to last past eating. I give this kudos for only really disappearing in the center-most part of my lips.

While it doesn’t feel drying, at around the eight hour point it starts to look drier than it feels, so that’s when I’d remove what’s left and replace it with a balm. I’ve also tried this with a Tower 28 gloss on top, and while the lipgloss doesn’t displace the color underneath, once you eat, it makes the lipstick especially easy to remove to the point that reapplication is definitely necessary.

In the future, if I want to buy liquid lipsticks, I would definitely consider this brand, but hopefully I’d be better at choosing a shade. I also think Ofra’s reputation for having fantastic highlighters is well deserved. Those two types of products are my recommendations.

That’s all I have for today! Thank you for reading!

-Lili

2 Comments on “Ofra Cosmetics Review

  1. Thanks for the review! This is one of those brands that I was curious about but just never enough to buy anything for myself.

    Liked by 1 person

    • I relate to that so much. There are brands I’m interested in, but they aren’t enticing enough for me to feel compelled to get them. Even with Ofra there are products I’ve wanted for years but there’s always something else about to release that I’d rather buy instead haha.

      Like

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