Indie Brand Spotlight: Shellwe Makeup

In December of 2024, I ordered the Wulfa palette from Monolith-EU, but ended up being sent Elaina instead. Considering how the packaging is, as shown above, I can understand how it would be easy to get palettes mixed up. There is nothing written on the brown paper and the only identifier is the animal symbol (in wax, sticker form, on a charm, etc). Monolith shipped the right palette to me after I contacted them, so that’s how I ended up with two items from Shellwe Makeup. These are my first and only ones so far.

Elaina Pigment Palette

The Elaina Pigment Palette mattes feel hard pressed, but that could be the nature of these being a high pigment formula. Although there’s some stiffness when I try to pick up the product onto my natural hair brushes, the mattes still blend pretty well. The pale green of Shade 1 (which looks grey on my skin) is a bit thinner and less opaque. Shade 7 is also a nicer brown to work with than the redder Shade 10 because the latter doesn’t blend as easily or evenly. Still, I can get it to comply with a bit of time and effort.

Shade 4 looks like it should be a yellowish green based on the pan color, but it’s much darker on my skin. I can only use it as high as my crease, and not as an under-the-brow type of shade. This means that despite this palette appearing to have a nice gradient of light, medium, and deep mattes, they’re actually mostly dark shades and therefore look similar on my skin tone. This limits my options for eye looks even more.

The silver (Shade 2) and gold (Shade 8) are scattered-effect topper type of shimmers. They aren’t easy to pick up on a brush or fingers and will have fallout without glitter primer. They were so annoying to work with that I actually removed them from this palette and replaced them with silver and gold single eyeshadow shimmers from Fantasy Cosmetica.

How Shades 2 and 8 look after being rubbed together.

What’s interesting is the fact that at some point (I got my palette in early 2025) Shellwe Makeup reformulated those exact two shades. It wasn’t until I was working on the final draft of this blog post that I decided to check if this palette was still available on the brand’s website and noticed the sign below.


So, I can’t have been the only one who despised those shades. Even though I don’t usually like toppers, the formula of these were objectively not good. So, I hope the new ones are more to everyone’s liking!

The light green shimmer that actually appears goldish on my skin (Shade 4) is chunkier and wetter than the rest, but still manages to lack in opacity. The purple duochrome, Shade 6, is beautiful and smooth. The golden brown satin, Shade 9, is smooth but makes much less of an impression compared to the sparkle level of the others.

Because there are 10 shades in Elaina, and only 3 of them are perfect eyeshadows for me, I’m not as happy with this palette. Switching out the two most problematic shades helped, but I still rarely reach for this. I’m glad it was technically free, since Monolith didn’t make me send it back in exchange for the mixup with Wulfa.

Wulfa Eyeshadow Palette

Now this palette is amazing!

The shimmers and mattes are pressed way more loosely. In fact, Wulfa came with two super thin foam circle pads to protect two of the shadows, but I can’t tell which ones because they fell out before I could open the palette all the way. If I had to guess, I assume it was for Shade 1 and 4.

As seen in the photo below, with the exclusion of that vibrant Duochrome (Shade 1), this is the amount of kickup I got around the edges of the mattes and shimmers after just one use, compared to how clean the edges of Elaina are despite having used it three times by that point. To this day, my Elaina palette still looks quite clean.

The two replacement shades by Fantasy Cosmetica that I chose are shown in Elaina above.

Shade 1 is chunkier and wetter, like the light green shimmer (Shade 4) in Elaina, but Shade 1 is more opaque. This duochrome is stunning! I do sometimes get kickup, but less than I’d expect considering it’s a bit flaky.

Shade 2 is a fantastic yellow. It’s super blendable and soft.

I don’t wear orange eyeshadows that often outside of creating eye looks for palette reviews or outside of the fall season. However, this is a pretty color. It gives some kickup, but it’s not too bad.

I was a tiny bit disappointed by Shade 4 because it’s so dark that I can’t see as much of the green tone. However, I can create cool looks with it when I pat some of the other shimmers on top. The consistency is thick, but it applies smoothly and adheres well to the skin.

The deep purple (Shade 5) takes more effort to diffuse in the way I want, but it can definitely be packed on for smoking out my looks. It’s at least easier to blend than the reddish brown shade from Elaina.

I tend to use one or two shades from Wulfa with eyeshadows from other palettes to complete looks. For example, I used Shade 4 in the eye look in my Shade Range Expansions post in the dark grey shirt. I might have used a few shades from the Elaina palette in the pink top from that post. I think I used one Wulfa shade in my Armani Dolci Blush post as well, but I cannot confirm for certain. I often forget what I use in multi-palette eyeshadow looks.

Another point going for Shellwe is that these shimmers don’t really crease on me. The only real gripe I have with the Wulfa palette is actually the packaging. The magnet the holds it closed is very weak, which is an issue I don’t have with Elaina. I have to keep bending and working the folded portion of the palette to try and align it right so that it stays closed. My only other workaround is making sure that I keep at least one other palette on top of it to guarantee it stays shut!

I absolutely recommend the Wulfa palette, but I’m not sure whether I will buy more from Shellwe Makeup. I’m open to it if a color story is truly drawing me in. I’m still curious about their Farasha palette, for example, but I have such a huge eyeshadow collection that I think I should just stick to purchasing from my usual Indie brand favorites. Black Friday of 2024 was my time to branch out and try products from a few additional brands, but from 2025 and onward, I’ve felt less adventurous. Brands like Odens Eye, Fantasy Cosmetica, Clionadh, and Singe Beauty produce enough to keep me fearing for my wallet!

That’s all for today! Thank you for reading!

-Lili