The online retailer, Beautylish, offers package deals on mystery beauty products the day after Christmas and ships them out in the following New Year to celebrate the Japanese fukubukuro tradition. Although the items in each bag are “chosen at random,” the only thing we know for certain is that foundations and concealers are excluded.
This is my third year reviewing these lucky bags. You can click these links if you’d like to see what I received in 2016 and 2018. Some differences I noticed between my previous review and this one is that shipping fees have increased on the Original Bags from $7 to $10. Beautylish also included a Buy one, Give one bag. If you choose that option, you will spend $150 to receive an Original bag with at least $150 worth of products, and another Original bag with a minimum of $150 worth of products will also be donated to Alternative Family Services. In looking at previous screenshots, I also see the XL bags were once guaranteed to have $350 worth of product instead of the $300 now. I should have taken that as a hint…
How To Get One
You’ll want to sign-up here to be on the email list for 2021.
Unlike 2018, where the XL boxes sold out during priority access (given to customers who spent at least $1000 that year), Beautylish did away with that and just kept early access. This gave everyone an equal opportunity to buy the bag of their choice. I like this change!
Customers across social media can confirm the XL bags still sold out between 9:02 a.m. and 9:03 a.m. PST. This is just minutes after the options became available! I believe the Dark-Deep Original bags sold out within the early access hour and the remaining bags sold out within the day.
As I happened to be one of the people who snagged an XL bag, I’ll share my tips here:
1) Have your payment details saved on your Beautylish account prior to the lucky bag launch. This will save you precious time when checking out. Between me clicking on the XL bag and checking out of my cart, it took perhaps 10 seconds. If you don’t want to keep your card or PayPal info stored, you can always delete it off your account afterward.
2) Be on the website at least a minute prior to the launch but preferably 5-10 minutes ahead of time. The early access emails are released staggered and not all at once. Some customers report getting them at 9:01 (like I did) or as comparatively late as 9:07. Some did not receive an email at all. I can confirm that the other email address I signed up with did not get the early access email, but I did get a reminder that only a few bags were left later that day.
I was on the early access page before 9:00. When I continued refreshing at the launch time, I noticed the message changed to include a link. Because I couldn’t actually click it and had to copy and paste the web address in another browser tab, I’m not certain if that was meant to happen or not.
3) Don’t forget to do that early access sign-up! Even if you end up not buying a bag next year, at least the option will be available to you.
4) Already know which bag you want ahead of time so that you can immediately make your purchase without having to spend time thinking about it or second-guessing yourself. It’s not a fun feeling to have an item sell out while in your cart!
5) Going along with the previous tip, remember you can only buy one bag. It’s one bag per customer (account), the form of payment, and address. If you try to buy a second bag with any of the same information, they will cancel your second order. So, know which ones you want ahead of time!
What Was Inside
Ordinarily, I would give a brief review of every product. However, there were so few items I wanted that I didn’t swatch or use any of it. I kept 2 and traded everything else for the item I hoped I would get the most.
NATASHA DENONA Diamond & Blush Palette in 01 Darya $89. I’ve seen this for $53.40 on ND’s official website on Black Friday. Beautylish also had 30% off ND items during their one and only sale (that I’ve ever seen). This palette is beautiful, but I don’t use shimmery blushes and considering this was the highest value item in my bag, I didn’t want to swatch this and saved it instead to sell or trade.
CHARLOTTE TILBURY Starry Eyes to Hypnotise $75. The green shade was calling out to me, but I did not keep this either. After not being the biggest fan of CT’s eyeshadow formula from the quad I received in my 2016 box, I decided I didn’t want to risk trying it and being disappointed again.
HOLIFROG Kissimmee Vitamin F Therapy Balmy Wash $42. I didn’t mind receiving this item and would have tried it if I didn’t need it for the trade.
SOL DE JANEIRO Copacabana Bronzing Glow Oil $35. This type of product isn’t intended for already dark skin. Lol. Regardless, I’m not into shimmery body products.
BECCA Hydra-Mist Set & Refresh Powder $39. I’ve seen this sold for $19.50 multiple times during Ulta’s 21 days style events. I have a deluxe sized sample of this powder that I still haven’t used yet, so it made no sense to hold onto the full size.
SONIA G. Builder Three $32. Although this wasn’t on my list of Sonia G brushes I wanted to try, I was happy to have at least something from her line.
JOUER COSMETICS Long-Wear Lip Crème in Guava $18. I didn’t try this since I’ve been mainly wearing lip glosses and lip balms for the past two years. I still never even used the Jouer Lippie from my 2018 Lucky Bag.
GOOD MOLECULES Niacinamide Brightening Toner $14. This and the Sonia G brush are the only two items I kept. I’ve been using the Good Molecules Discoloration Correcting Serum, which I think has been helping in certain areas, so I’m happy to try this out.
Total Retail Price of items in my XL Lucky Bag – $344
Total at Discounted Pricing – $256.9
Practical Savings (Cost of items I would actually buy $46 – $165 that I paid) – Loss of $119 without selling or trading.
This ended up being my real Lucky Bag this year. Thankfully, I found a trustworthy person willing to take my up-for-trade items worth $298 retail for a $129 Natasha Denona Metropolis Palette shipped directly from Beautylish. I don’t care about the price discrepancy because products are only worth as much as you’re willing to pay for them. I did not want to keep items I wouldn’t get enough use out of. I paid an extra $17 for shipping out of pocket, but it was worth it to me. Plus, it made someone else happy in the process.
Total Retail Value of My Revised Lucky Bag – $175
*Final Practical Savings – Loss of $7
* In this case, the practical savings is the retail price of the items in my new bag I would buy ($175) minus what I paid originally ($165). That gives me a surplus of $10. However, I paid $17 to ship the trade items, which leaves me with the $7 loss. Much better than before. I’m happy with that. But do I want to go through this process again? Absolutely not.
2019 saw a rise in anti-consumerism/pro-minimalism, reducing excessive product purchasing for environmental reasons, No buys, Low buys, Project Pans, and Anti-Hauls. I saw the most sales ever from Ulta, Sephora, Macy’s, etc. These sales (beyond their annual ones) are an indication that people weren’t buying as much in 2019. I was able to get pretty much everything I wanted for much lower prices, which means there wasn’t as much wiggle room for being pleased with the items in my bag. However, past XL Lucky Bags always (with rare exceptions) had an eyeshadow palette valued at over $100 in each box. That’s why I was willing to get this again, thinking that at the very least I would need to sell only one or two items to outright buy what I want. I knew they wouldn’t put the large ND 28 pan palettes in the bags for the 4th year in a row, however, I don’t own a majority of her $100+ palettes, nor any of the Viseart Grand Pro palettes. With those things in mind, it appeared to be a safe bet getting another XL bag this year.
But this year, they didn’t do things the same way. I scoured Instagram and Youtube daily, seeing everything people received in their XL bags. About 10% of what I saw were Viseart Grand Pro 3 (mainly in the XL bags that shipped out first 🤔). 10% Natasha Denona Metropolis. Perhaps 5% received the ND Gold Palette. The remaining 75% had items I’d expect to see as the big item in the regular bags: Jeffrey Star/Shane Dawson Conspiracy Palette, Charlotte Tilbury Starry Eyes to Hypnotise + ND Diamond and Blush or one of the Dominique Cosmetics Palettes, etc. There were also more skincare items this year than ever before. Some XL bags had an eyeshadow palette in the $40 range paired with the Sulwhasoo Time Treasure Renovating Cream, Oribe Gold Shampoo, or Uma Oil as their high-value item.
This year’s lucky bag is also not as “random” as they lead us to believe. I’ve seen maybe 10-20 different combinations of the same products. Some being higher valued than others. The ones that appeared to be “extra lucky” would have been considered normal in previous years.
The bag I received did not have bad items, they just weren’t popular ones. I’ve always praised Beautylish for not doing what all other companies do with grab bags: only include old or hard to sell inventory. Beautylish still did that with a few items in the past, but not to this degree! The going rate for the items in my bag on selling apps and sites would have required me to sell 3 items for a discounted high-value palette that I could only hope was authentic. Or sell nearly everything to get it from an authorized retailer. I didn’t anticipate this happening for an XL bag, and this new precedent is why I decided to no longer get them in the future. Without that “big ticket” guarantee, it’s too risky.
I honestly don’t consider my bag variation to be the worst one. But as I am trying to only buy products I will use and love, I won’t be getting regular lucky bags in the future either. Mystery boxes don’t guarantee a happy result, and I don’t want to either waste my money or go through the hassle of buying/trading again. So, this ends my every-other-year Lucky Bag tradition! I tried to balance my disappointment with positives in this review, but… the majority of 2020 XL Lucky Bags were duds!