I heard great things about all of the products I purchased from Sweed Beauty, but it’s hard to know what is truly a “bestseller” considering the brand put nearly every product they make on their bestsellers page! It’s pretty much just their full range of false lashes and their makeup brushes that are excluded.

Everyday Sunshine, Allfeisty, and Kackie Reviews Beauty are the only influencers I follow that talk about the brand, but none of them are anywhere close to my skin tone. Since it was extremely difficult for me to find anyone darker than tan using Sweed products, I figured sharing my photos and thoughts on the products could be helpful.
And for those living in Germany, I’ve found Sweed products on Niche-Beauty, Douglas, and Flaconi retail sites.

Side Note: I linked videos for each creator, but Kackie’s is just a lip product. I could have sworn she has talked about the mascara, foundation, and blush before. She’s the one I attribute to making me the most interested in the Glass Skin Foundation in particular, and she’s the reason I kept being curious about Sweed, but I can’t find the videos on her page. Now, I feel like I’m gaslighting myself and could be confusing Sweed with Thrive, whose products have a similar color scheme.

Working my way from the makeup I like the least to the ones I like most, let’s begin with the foundation.

Glass Skin Foundation in 11 Deep W

This shade is described as having a warm red undertone, but it looks quite yellow. Even though I always try to grab a yellow or golden foundation, the strength of that yellow is too much for me. It doesn’t help that it’s too light for me as well.

I feared shade 12 Deep N/W would be too neutral despite being described as having neutral to warm yellow undertones. Frankly, I’m not convinced that any of the shades would work for me. Between the model photos (in which 11 is too light and 12 is too dark and red), the computer generated-looking arm swatches that all appear ashy on the darker arm, the liquid swatches that even 12 looks too light, and the real swatches on the hand that is ironically missing shades 11 and 12, I had no way of knowing which one to go by.
Shade 11 had the greater discounted price between 11 and 12, so I let that be my guide.

The shade match being wrong isn’t the only reason it looks mask-like. Despite the thin and watery consistency of the foundation, it doesn’t spread as wide and easily as I expected. I had to put more on to cover my whole face. Perhaps I could get it to apply thinner and more evenly if I used a beautyblender, but I couldn’t bring myself to try additional steps since I think having the wrong shade would leave me dissatisfied no matter what. This is called the “Glass Skin” foundation, but the finish appears satin-like to me instead of wet, shiny, or truly glassy. It’s supposed to be suited for every skin type, but I disagree.

One positive aspect is that this dries down on my dry skin without requiring powder and there is very little transfer. Overall though, I don’t plan to use this foundation ever again and I wouldn’t purchase another shade if there was an expansion.
I didn’t know it at the time, but apparently customers can send photos of themselves in daylight to the brand’s email address info@sweedbeauty.com or Instagram DMs for advice with shade matching. Hopefully this will help.

The Bronzing Powder in Tan

Fans of baked gelee products will probably enjoy the texture and performance of this bronzer as much as I do. It instantly reminded me of the contour shade from Dior’s Contour & Glow Duo in 200 Diorama, Nabla’s Skin Bronzing, the Hatice Schmidt Bronzer, and from Kess. All of these products were made in Italy as well.

This is a skin-like bronzer with subtle luminosity. It’s buildable, to the point that I can at least see it on myself in person, but I cannot get it to show easily in photos. I’ve tried on three different occasions to photograph myself wearing it, and the best one is below.

Tan is the darkest of the two colors that Sweed offers and I have used so much product trying to build up that shade, that I can faintly see a dip in the pan after only a few months of sporadic use. It looks more used than the other bronzers in the photo above despite it actually containing the most amount of product at 10 grams.

The Tan shade has a little bit of a red undertone, but it looks neutral on me most of the time until I build it up as intensely as it can get.

I have no issues with blending or fading. It’s a great product. I love bronzers that have this kind of formula, but an airbrushed and blurred type of finish can outrank them. With the exception of the Nabla Skin Bronzing product (which is significantly less expensive but also harder pressed), €35 is about the standard price for a baked gelee or gel-powder hybrid type of bronzer. However, €50 is usually the starting price for the type of powder bronzer that actually blurs and is finely milled enough for me to call it the best of the best in my collection (Hermes, Charlotte Tilbury, Victoria Beckham, and so on). Even the most bronzer-obsessed person might be unwilling to spend that kind of money, so the hybrid formulas present an alternative option that still tends to be fantastic quality.

Sweed’s bronzer is $45 in the US and €45 at full price in Germany. I find that to be a little high, but I guess it can still be justified. I must admit that due to the preferred undertone and depth of the Hatice Schmidt bronzer, I prefer it over the Sweed one, and it’s conveniently €10 lower in price for 8.5 grams. Although I can recommend this as a good product, I have to acknowledge that better prices and more shade options for similar formulas of bronzer exist.

Air Blush Cream in Fancy Face

This blush has faint gold shimmer throughout, which gives the barest hint of luminosity to the cheeks. The surface of the blush feels a little creamy to the touch, but it feels completely dry on my face, as if I applied a pure powder product. It fully sets on my skin, and how long-lasting it is depends on whether or not I used specific skincare or foundation that left my skin feeling dewy. If so, then the blush starts to fade as quickly as 5-6 hours. Otherwise, on a drier base, the blush lasts a minimum of 8 hours.

Fancy Face is the darkest shade they have at the time that I’m writing this. I like to apply this blush subtly, so it doesn’t look very intense on me in the photos I take. However, it still isn’t that dark in my arm swatch. This shade is buildable, and might still work on someone within the deep skin category, but it could be ashy on someone with a rich skin tone.

Although the Sweed Blush is firmer in the pan than the Rare Beauty Soft Pinch Matte Bouncy Blush, both leave a similar finish on the skin. It’s that blurry dimethicone-matte type of look that’s become increasingly popular over the years, especially in the K-Beauty realm.

The edge that Sweed has over Rare Beauty is that tiniest bit more glow. However, it’s not radiant enough for me to be satisfied. It still looks more matte than I like, so I have to use a hydrating spray with both. Rare Beauty’s blushes are more pigmented, but apply just as smoothly. They are longer lasting and their range has more dark-skin friendly options at the price of €28 for 6.4 grams of product as opposed to Sweed’s €34 for 5 grams. The US prices are $27 vs $35. So, even if Sweed expands the range, I don’t think I’ll buy anymore. It’s not due to a lack of quality and is purely about my preferences.

Cloud Mascara in Black

This is a bit difficult to review because I know that mascara formulas can change over time. Within a few weeks or months it can become drier and harder to use. In some cases it can start off too wet, but drying over time makes it work better. They can clump more or flake more.
Essentially, how I feel about a mascara in the beginning can differ within a month or two, but I only used the Cloud Mascara for about two to three weeks prior to beginning to use the brand’s eyelash serum. The photos above were taken prior to using any lash serum and it was probably my third time wearing the mascara.

In the beginning, I thought this mascara worked fine, but I didn’t love it. It took me a while to realize that I couldn’t get as far trying to build up a very heavy first coat like I do with the majority of my favorite mascaras. Waiting for it to fully dry before adding a second coat sometimes led to it being unevenly built up, spidery, and sometimes I’d get a few clumps.

What works best for me is to build up the first layer of one set of eyelashes, repeat the process on the other eye, and by the time I’m finished I can add a second layer to my first eye before it has time to fully dry down. The end result is much more to my satisfaction and can be viewed in my Isamaya Core 1.0 Palette post, which I used the Cloud Mascara exclusively in all of the eyeshadow looks. I had been using the lash serum between 3-4 weeks when I took the pictures, but I didn’t observe any improvement from the lash serum that early. So, I feel like it’s still a good representation of the mascara’s best results on me without additional help.

This is the type of mascara that’s on the wet side, but not too wet. Since mascaras are recommended to be tossed out every 3-6 months (whether I do so or not), I only judge one by its performance up to that 3 month mark because additional changes could just be the start of it going bad. I can say that I have noticed zero differences in formula consistency within those three months.

I don’t get clumping (when I use my specific technique) and I haven’t spotted any flaking. One of the things I especially like is that my lashes don’t feel stiff after I apply the mascara. If I get an itch, I can rub my lashes with the side of my finger or nail and my lashes are still fairly soft. Many other mascaras give me a tugging sensation at the root of my lashes when I do the same thing.

The brand advertises this to be both a volumizing and lengthening mascara that keeps lashes separated and fan-like. I agree that it’s very good at separation and it adds decent volume, but my current favorites give me more length.

After completing the full round of lash serum, I definitely like how the mascara looks even more.

However, I feel like I shouldn’t factor that into my review of the mascara. Based on how it looked prior to the lash serum’s effects being visible, I can’t say that this mascara was worth €28 for me, even though it contains Panthenol (Vitamin B5) which, “improves elasticity and helps reduce breakage.” I got this mascara on sale for €21 (a little over $24), but I’m still uncertain if I will repurchase it or not. I don’t know how much of an effect the panthenol may or may not have had an impact on my lashes not breaking off. My gut tells me this mascara is overhyped. I like it, but I feel much stronger about my other mascara favorites.

If I end up changing my mind on this, I’ll update this post.

Eyelash Growth Serum – 3ml size

I owned the other Sweed products since September 2025, but I bought this serum at the end of October. Since it’s supposed to take at least 4-6 weeks for results, I decided to push back the release date for this review until I had tested it thoroughly.

I have been afraid of lash serums since the GrandeLash lawsuit when I learned about prostaglandin analogs, ingredients that are in the majority of eyelish serums and are listed under a ton of different names. I was too scared of the potential iris and eye skin darkening, eye irritation, and other side effects, to ever use one. The fact that Sweed’s serum does not contain any prostaglandin analogs is the only reason I was willing to give it a try.

Before we get into the review, I wanted to point out that the directions on the box just say, “Apply directly with a single stroke to the base of the upper eyelash.” I felt like there had to be more to it, so I watched videos of people applying it, and some put it so close to the lash line that some of it got onto their actual eyelashes. The instructions on the website stated, “Apply with the product’s applicator, using one stroke on your eyelid just above your upper lash line. Apply by starting from the outer to inner corner of the upper lash line.”

I believe the guidelines I should be most inclined to follow is on the official Sweed website. So, that is what I did after the third week, because it took me that long to look it up. I had just been following the information on the box.

At the 4 week mark, it appeared as if my eyelashes that fell were a little longer than usual, but I couldn’t see much difference on my eyes overall.
By 6 weeks, I definitely noticed fullness of my lash line. My eyelashes didn’t look longer, but they weren’t as sparse, even in my problem section of my inner lashes.
By 8 weeks, I realized my lashes were a lot more curled up, which is why I hadn’t noticed they were longer than before.
After 10 weeks, it became clear to me that the outer half of my lashes were fuller than ever and looked slightly longer than the years when my natural eyelash growth was at its peak. However, from 8 weeks and on, I accepted the fact that my natural lashes aren’t dark enough and are too curled to look long while bare. When I close one eye and look sideways, I can see how long my eyelashes are, but looking straightforward, the effects of the lash serum can’t be seen until I put on mascara.

I still wish to have more fullness in the inner lash region, but I am pleased with the improvement. Part of the difficulty for my inner lash region is the fact that I frequently rub my eyes, especially before bedtime which is when I apply the serum. I’m not sure where I heard or read the information to apply it at night. The directions on the website merely state to use this once a day without a specific time. Anyway, when I rub my eyes, I basically remove whatever lingering bit of serum hadn’t yet absorbed in my inner corners.

Although my eyelashes didn’t get crazy long, I can see how many more lashes stand above my crease line with mascara on compared to before. I don’t lose my eyelashes as frequently either.

The directions state to use the serum daily for 4-6 weeks, and then switch to using it 2-3 times a week for maintenance. After the initial six weeks, I continued to use it more or less on a daily basis until after the 8th week. Then, I lowered the usage to every other day or two. As for my bottom eyelashes, I have not noticed a difference, but I didn’t expect any considering I did not apply the lash serum there and the serum is not recommended for that.

The photos above are not the best representation of my mascara favorites since I had them for far too long and the last bits of mascara left in the tubes are partly dried up. However, I think my lashes still looked great!

I managed my expectations and got enough results to be happy with this product. My issue trying to regain the fullness I used to have was resolved. This product is supposed to last 3 months* and my eyelashes will return to normal if I halt using it for one month.

*I’ve been using this at a rate of around 2 months daily and 1 month every few days, yet my tube hasn’t run out. So perhaps the estimate of 3 months is if someone used it daily during that whole time or perhaps the 3 months is a minimum of how long it’ll take before the serum runs out.

This is not a cheap product. It’s sold for $55 in the US or €49 in Germany for 3ml. The 5ml tube is frequently out of stock and costs €70. I bought my 3ml at a discounted price via Flaconi for €33. At that price, I do like it enough to repurchase it considering it’s as much as a high end mascara and it makes all my mascaras look even better. A regular eyelash primer might give me even longer lashes, but it wouldn’t solve my fullness/sparse lash issues. So, I will most likely continue to make repurchases at the lower price.

I highly recommend watching Abbey Yung’s video for those curious about the serum’s ingredients, understanding how it works differently to traditional lash serums, and seeing her own results.

Overall, I have a positive impression of Sweed’s products. Their makeup is very high quality, but some of the products don’t match my specific preferences, and the shade range is a bit lacking. So, I will continue to keep an eye on this brand’s new launches and I’ll potentially purchase from them again in the future.

I hope this post has been helpful to you! Thanks for stopping by and reading!

-Lili ❤